Is your website ailing? It used to be that simply having a website meant that your organization was ahead of the curve.
Is your website ailing?
It used to be that simply having a website meant that your organization was ahead of the curve. Those days are long gone. Today more that ever, organizations need to fuel business and their bottom lines through savvy internet tactics.
What separates the savvy from the just getting by? If any of these symptoms are true of your organization or your website, you may need to rethink your strategy, or better put, start using a strategy in the first place.
Symptoms:
- You cannot quantify your website’s traffic statistics even in general terms. This should be as common knowledge as your last year’s revenues or your mission statement. How can you make smart decisions about internet marketing dollars if you don’t know how much traffic you are getting?
- Your website has not changed in any way in 6 months. If this is the case, it probably indicates that your site is not an active part of your marketing plan. Be careful not to neglect your site to the point that potential customers will be turned off by a lack of attention to detail.
If your organization displays any of the above symptoms, don’t despair. But do commit to doing something about it. Many times the best way to begin is to find sites that you do like and incorporate the best qualities of those sites into your own. Now get surfing!
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